Alfa Romeo & Mopar Icons
Created during my internship at Creostudios in Turin, the project involved designing icons for Alfa Romeo’s digital platforms and catalogues, including accessories for the Alfa Romeo Tonale.
Through sketching, visual simplification, and vector illustration, I transformed complex shapes and concepts into recognizable symbols, balancing clarity, functionality, and visual consistency.
SERVICES
Icon Design, Vector Illustration
CREDITS
Ornella Gianforte – Icon Design
YEAR
2022
In addition to the Mopar accessory icons, I was tasked with developing a new series of icons for Alfa Romeo’s website and catalogue, this time representing more general topics and concepts.
The main challenge was to communicate different ideas through simple, recognizable symbols while maintaining consistency with Alfa Romeo’s existing visual language. I focused on reducing each concept to its essential elements, ensuring the icons were easy to understand, visually cohesive, and readable even without additional context.
