Viking Voyage — Raid or Trade?
Viking Voyage — Raid or Trade? is an interactive museum experience developed in collaboration with Kongernes Jelling Museum as part of my Master’s in Design for Play at Designskolen Kolding.
Designed for families, the project transforms Viking history into a playful journey where visitors become part of a Viking crew, travelling between different lands and facing choices inspired by trade, exploration, and everyday life during the Viking Age
Through storytelling, physical interaction, and visual communication, the experience encourages children and adults to explore history together, learning through participation rather than observation.
PROJECT PARTNER
Kongernes Jelling Museum (National Museum)
SERVICES
Design for Play, Exhibition Design, Experience Design, Visual Communication
CREDITS
Ornella Gianforte – Visual Designer
Ask Fogsaard – Product Designer
Zahra Abdus Samad – Visual Designer
YEAR
2023-2024
The design process combined research, co-creation, prototyping, and testing to explore how museums can become more engaging and accessible for families.
We developed a series of modular stations, each representing a different destination along a Viking voyage. Through playful challenges and shared decisions, visitors are invited to negotiate, trade, explore, or take risks, discovering different aspects of Viking culture along the way.
Visual cues, sensory elements, and physical interactions were designed to guide visitors intuitively, leaving space for imagination, collaboration, and spontaneous play.
The result is a flexible exhibition concept that brings history to life through active participation. Its modular structure allows the museum to adapt the experience over time, introducing new journeys and stories while encouraging visitors to learn, interact, and explore together.